Drawing towards the energy of its business-leading standing from inside the internet dating from inside the European countries, Meetic (FR0004063097 – MEET) today gift ideas the profitable gains technique for 2010.

Growth: Meetic’s main purpose in 2010

Shortly after seven years in existence and you may continual growth, in 2009 https://gorgeousbrides.net/no/irske-bruder/ Meetic’s sites registered new record audiences which have next to six.5 billion novel individuals inside the March and you will March, as well as over 800 million web page opinions (Provider Comscore). The brand new Group’s names have established an unparalleled reputation, particularly in France with a brandname sense quantity of 94% with the Meetic brand (Source TNS Sofres – ).

Attracting throughout these outstanding possessions an, henceforth, having less significant competition when you look at the European countries, the group often make the 2010? development method as much as several expectations:

• utilization of the solid reputation of brand new Group’s brands obtained for the all the europe in which they operates. Indeed, doing powerful labels for each of the markets provides enabled this new Group: to help you continually enhance the image of their features among its profiles, in addition to sheer guests for the the websites; in order to roll-out the higher-prospective segments not as much as a keen „umbrella brand” strategy“ (Meetic Affinity, Meetic VIP), probably the most performance means regarding deals costs;
• segmentation of the features anywhere between Matchmaking (Meetic), Relationships (Meetic Attraction), Teasing (Peexme) and you may superior introductions (Meetic VIP), helping they you may anticipate and take most useful membership of standards of its individuals user communities and you may and thus optimise the benefits made on every ones locations. Continue reading →